In my role as a coach I work with CEOs and their leadership teams to help them put systems in place so they are capable of confidently predicting the future growth and profitability of their business.
One of the key things we do as part of this process is produce a 3 year financial forecast. This is a great way of looking at future sales, profitability and cashflow. However, this only works if you get the input of the entire leadership team and not just the finance function.